Your home inspection business relies on getting repeat customers and referrals from agents to be successful. Did you know that there is a HomeGauge email marketing feature that can help engage with your clients and sell more inspections? TRM, or Time Release Messaging, is a powerful tool available to all HomeGauge inspectors who upload reports.
The TRM feature allows you to set a time-based trigger to deliver a templated email to clients and agents. Once you’ve scheduled it, the email will automatically go out to the recipient at the specified time. Taking advantage of TRMs is a great way to stay in touch with clients and agents, build reviews to improve your online presence, and make more money.
Use Time Release Messaging to Follow Up With Agents
One effective way to use Time Release Messaging is to follow up with an agent after working with them for the first time. Following up shortly after the inspection will strengthen your relationship with the agent, demonstrate your willingness to answer their questions, and keep your business top-of-mind for future referrals.
In this email, thank the agent for the opportunity to work with them and encourage them to refer you to their buyers and sellers in the future.
Once you create a template to follow up with agents, you can select it to go out after any inspection. If you want the email to go out to the agent, click the “schedule” button after uploading the report. HomeGauge will do the rest by delivering the email after the number of days you assigned for that template.
By sending this email a few days after the inspection, you are not only thanking the agent for their business, but also reminding them of your services and encouraging them to refer you in the future. This is a great way to build relationships with agents and generate new business.
The example templates in this article include replacement variables, like ${RECIP_FNAME}, which will populate the recipient’s first name. Other replacement codes at the bottom of the template will automatically pull the details from your inspector profile. Copy and paste the text below, including the replacement variables, into a new TRM template.
Here is an example Time Release Messaging template for a follow-up email for new agents.
Subject: Thank you for your business!
Hi ${RECIP_FNAME},
Thank you for using my services for your client’s inspection needs. I enjoyed working with you and appreciate your business. If you have any questions about the inspection, please don’t hesitate to contact me.
I would love to continue to work with your clients and would appreciate any future referrals. In addition to home inspections, I also offer radon testing, WDO inspections, and mold testing.
I look forward to working with you again!
Best regards,
${INSP_NAME}
${INSP_COMPANY}
${INSP_WORKPHONE}
${INSP_EMAIL}
${INSP_PROFILE}
Get More Online Reviews and Testimonials
Positive testimonials help build trust and credibility with potential customers and within your community. When people see favorable reviews of a business, they are more likely to choose that business over a competitor.
Google Business is a great place to build customer reviews. Creating a profile is free, and it’s easy for your customers to leave reviews. Positive reviews on Google Business help improve your search engine page results, making your business more visible and attracting more customers.
It’s easy to use TRMs to gain more reviews on your Google Business profile. Create a Time Release Messaging template to be sent to your customers 2-3 days after their inspection. After sending the inspection report email, click the “schedule” button for your Google Reviews template to set the trigger. HomeGauge will automatically send the email. This email will thank them for using your services and invite them to leave you a review on Google Business.
Using TRMs to build Google reviews is one of the best ways to optimize your business’s online presence with minimal effort and cost.
Here is an example TRM template to build reviews on your Google Business profile:
Hi ${RECIP_FNAME},
Thank you for choosing ${INSP_COMPANY} for your home inspection. I enjoyed working with you and appreciate your business. Feel free to contact me with questions about the inspection.
Please take a moment to share your experience on my Google Business profile. Your feedback is important to me and helps me improve my services.
To leave a review, click the link below and follow the instructions.
[Insert Link to Your Google Business profile]
Thank you again for your business!
Best regards,
${INSP_NAME}
${INSP_COMPANY}
${INSP_WORKPHONE}
${INSP_EMAIL}
${INSP_PROFILE}
Send Annual Home Maintenance Inspection Reminders
Many homeowners don’t consider the value of annual home maintenance inspections, but a yearly inspection helps identify potential problems before they become major issues.
Use TRMs to reach your customers when they are most likely to be receptive to your message. This can help you sell more services and show customers you are invested in them for the long term. By scheduling a message to be sent out 11 months after a home inspection, you can remind them of the importance of annual home maintenance inspections and gain repeat customers.
In your email, include information about the benefits of annual home maintenance inspections and a link to schedule an appointment with your company. Consider offering discounts or other incentives to encourage your customers to use your services.
Sending annual home maintenance reminders with TRMs is a great way to stay relevant with your client base and build revenue.
Here is an example of a TRM template to encourage customers to book an annual home maintenance inspection:
Subject: Annual Home Maintenance Inspection
Hi ${RECIP_FNAME},
Can you believe it’s been almost a year since I inspected your home? Time flies! But I’m not just here to reminisce. I wanted to remind you about the importance of annual home maintenance inspections.
An annual home maintenance inspection can help you catch potential problems before they become costly repairs. This can save you money in the long run, and it can also help to keep your home safe and comfortable.
I’d be happy to help you again with an annual home maintenance inspection. Click on this link to my website to schedule an appointment.
Repeat customers receive a 10% discount!
Best regards,
${INSP_NAME}
${INSP_COMPANY}
${INSP_WORKPHONE}
${INSP_EMAIL}
${INSP_PROFILE}
Reminders for Builder’s Warranty Inspections on New Construction
Builder’s warranty inspections are a valuable service for new homeowners. They help to identify and repair any defects in the home that may have been missed during the initial construction process.
Home inspectors can use Time Release Messaging to send out an email 10 months after their buyer’s home inspection encouraging them to schedule a builder’s warranty inspection. This is a great way to remind homeowners of their warranty rights and encourage them to take advantage of this worthwhile service.
In the email, include information about the builder’s warranty inspection and a link to schedule an appointment. Like annual home maintenance inspections, you might offer a discount to repeat customers.
Buyers of a newly constructed home might not realize that their builder’s warranty is about to expire, so a reminder will likely be well-received.
Here is an example of an email that you could send to remind customers about scheduling a builder’s warranty inspection:
Subject: Builder’s Warranty Inspection
Hi ${RECIP_FNAME},
It’s been 10 months since I inspected your new construction home, so I wanted to reach out before your builder’s warranty expires. Your builder’s warranty covers defects in the home that may have been missed during the initial construction process. This can include things like leaks, cracks, and faulty workmanship.
If you notice any problems with your home, contact your builder immediately. They are responsible for repairing any defects that are covered by the warranty. I would be happy to inspect your home and help identify any potential problems. To schedule an appointment, click this link on my website.
I offer a 10% discount to repeat customers who schedule a builder’s warranty inspection within one year of their initial home inspection.
Thank you for your business!
Best regards,
${INSP_NAME}
${INSP_COMPANY}
${INSP_WORKPHONE}
${INSP_EMAIL}
${INSP_PROFILE}
Sell Ancillary Add-On Services After an Appointment is Booked
Increase revenue with each inspection by using Time Release Messaging to prompt your customers to add on ancillary services. Buyers and agents in a rush might book an inspection appointment and forget to add services like a radon test, termite inspection, mold test, water test, pool inspection, wind mitigation inspection, and more.
If you offer ancillary services, set up a template for an email that will go out one day after the inspection agreement is sent, reminding your customer of the additional services you offer. This is a simple way to make more money from each appointment.
Here is an example of an email template to upsell additional services once the customer has booked an inspection:
Subject: Additional Services for Your Home Inspection
Hi ${RECIP_FNAME},
Thank you for scheduling a home inspection with ${INSP_COMPANY}!
We want you to have all the information you need to make an informed decision, so we offer a variety of additional services you can add to your home inspection. Bundle any of these services to get even more value out of your inspection:
- Radon test
- Termite inspection
- Water test
- Mold test
- Pool and spa inspection
- Underground oil tank detection
- Wind mitigation inspection
We offer these additional services at a discounted rate when you add them to your home inspection appointment. To add any of these services to your appointment, call us and mention this email to receive a 10% discount.
We look forward to working with you!
Best regards,
${INSP_NAME}
${INSP_COMPANY}
${INSP_WORKPHONE}
${INSP_EMAIL}
${INSP_PROFILE}
Time Release Messaging is a Quick and Easy Way to Stay Connected
The Time Release Messaging feature is available to all HomeGauge inspectors who upload reports at no extra cost. Setting up templates in your inspector dashboard only takes a few minutes, and you can start scheduling follow-up emails to customers and agents today. Use TRMs to build online reviews, stay connected with agents, sell more inspections, and watch your business grow!